Durex Facebook Ads Campaign

CREATIVE DIRECTOR

CLIENT

PRODUCTION HOUSE

ANIMATION STUDIO

Avicenna

DUREX

Digital Ads

Social Media

As Indonesians are obsessed with marital status, and conversations about sex among non-married people are subject to moral judgment, Durex needs to find the right channel to talk to their target audiences.

By using Facebook, Durex overcomes this cultural barrier by utilizing the publicly shared yet immersive user data in Facebook (especially relationship status).

And because talking about sex openly is considered taboo, we create cheeky innuendos to get people talking about sexual pleasure in a playful way. We are playing with copywriting and illustration to create images related to sexual pleasure.