They cannot advertise by displaying their products, either on television or on billboards. The calendar is a medium that is strong enough to convey product messages and can also display variants of beverage products.

As an alcoholic beverage producer that has a long history in Indonesia, their consumers are very familiar with the Orang Tua Group brand. By using illustrations, we create messages that intrigue and are closely related to their target market and also use elements of local wisdom in Indonesia.